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Dave,


There is one thing I learned with TrueCar.


The industry was polarized, they got more internal negative propaganda than anything else I have seen in my life and... they still in business.


TruCar and for that Carwoo will succeed if the ROI works for the dealers and will fail the day the opposite is true.


I don't think we will have another Autotarder.com (where people "feel" they must have it). Those days are over.