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One of my NADA goals was to get an overview of the CDPs out there with a primary interest in providing the data we have at FRIKINtech. The kind of insights into buyer motivations we have are deeeeeep, and it sucks we're the only ones who can show that data off. I'd love to see an entire consumer journey of data where we're providing the niche end of it that we touch.At the moment, the leading contenders are Auto Lead Star and Outsell. In my opinion, this is how their UI is structured to provide a clear picture, and they're not trying to make money off of other vendors. One of my fears for this genre of data intelligence is when a CDP tries to monetize the integrations. When that occurs, they will no longer be a trustworthy data provider to dealers but a $$$-biased leach. Enough of that is happening with DMS platforms, and Cox is trying to place an expensive integration model in front of other pieces of their tech too. We don't need a different genre of leaches to the dealers' bottom line.
One of my NADA goals was to get an overview of the CDPs out there with a primary interest in providing the data we have at FRIKINtech. The kind of insights into buyer motivations we have are deeeeeep, and it sucks we're the only ones who can show that data off. I'd love to see an entire consumer journey of data where we're providing the niche end of it that we touch.
At the moment, the leading contenders are Auto Lead Star and Outsell. In my opinion, this is how their UI is structured to provide a clear picture, and they're not trying to make money off of other vendors.
One of my fears for this genre of data intelligence is when a CDP tries to monetize the integrations. When that occurs, they will no longer be a trustworthy data provider to dealers but a $$$-biased leach. Enough of that is happening with DMS platforms, and Cox is trying to place an expensive integration model in front of other pieces of their tech too. We don't need a different genre of leaches to the dealers' bottom line.
