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Right now, they take in data from their system mixed with data from others and show a timeline for a single customer. It isn't tarnished by salespeople changing things, so the data is purer than a CRM. It will ingest the CRM data to show noteworthy events.So, you can see where someone was served or touched an ad and what campaign. When they came in as a lead, and which source. Then you can view the outreach from the dealership and how they eventually bought the car. In time, these systems will better ingest service data to see a maintenance history and how many dollars were spent in service. Dealers should know which customers are loyal and their total lifetime value. Those metrics should shape which person in the dealership works with that customer.The tech is SUPER EARLY. To [USER=4695]@Ryan Everson[/USER]'s point, there is much to navigate as they continue ironing things out.
Right now, they take in data from their system mixed with data from others and show a timeline for a single customer. It isn't tarnished by salespeople changing things, so the data is purer than a CRM. It will ingest the CRM data to show noteworthy events.
So, you can see where someone was served or touched an ad and what campaign. When they came in as a lead, and which source. Then you can view the outreach from the dealership and how they eventually bought the car.
In time, these systems will better ingest service data to see a maintenance history and how many dollars were spent in service. Dealers should know which customers are loyal and their total lifetime value. Those metrics should shape which person in the dealership works with that customer.
The tech is SUPER EARLY. To [USER=4695]@Ryan Everson[/USER]'s point, there is much to navigate as they continue ironing things out.
