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Yeah, right now most current "CDPs" fall more in line with the MAP (marketing automation platform) moniker.Ad agencies have lost out on a substantial amount of Google Partner $ when Google eliminated their incentive program.Introducing a "CDP" (but really a MAP) seems like an easy way for some agencies to potentially recoup that lost revenue and generate more consistent MRR.Fixed $1,000 /mo > 35% ad management fee
Yeah, right now most current "CDPs" fall more in line with the MAP (marketing automation platform) moniker.
Ad agencies have lost out on a substantial amount of Google Partner $ when Google eliminated their incentive program.
Introducing a "CDP" (but really a MAP) seems like an easy way for some agencies to potentially recoup that lost revenue and generate more consistent MRR.
Fixed $1,000 /mo > 35% ad management fee
