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To Ryan's point, the automotive CDP's are marketing solutions. The non-automotive CDP's, have the challenge of getting the data, and ingesting the data to be usable in the way a group/dealer wants to use it -- storing data by location, a concept of inventory, etc. With the Foureyes Unified Data Platform, you can pipe the data from the website, inventory, CRM into your data warehouse (or create one for you if you don't have it). The advantage of this method is you can easily connect a less expensive, more robust CDP to this datasource and get the activations of a CDP at lower cost with more control.
To Ryan's point, the automotive CDP's are marketing solutions.
The non-automotive CDP's, have the challenge of getting the data, and ingesting the data to be usable in the way a group/dealer wants to use it -- storing data by location, a concept of inventory, etc.
With the Foureyes Unified Data Platform, you can pipe the data from the website, inventory, CRM into your data warehouse (or create one for you if you don't have it). The advantage of this method is you can easily connect a less expensive, more robust CDP to this datasource and get the activations of a CDP at lower cost with more control.
