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I have been looking for a long time at a CDP platform to help me analyze and run better campaigns. I looked at CDP platforms within the auto industry (Auto Lead Star and Orbee?) and with companies outside the automotive space. What I realized is that those in the auto industry are over promising, whereas the companies outside the auto industry were more careful with their promises. A CDP would require a team managing it. The red flag and maybe I am wrong is everyone I spoke to from companies in the auto industry kept saying this is an automated platform that does not require no managing(their selling point). I would appreciate some input from people who have tried incorporating a CDP with their marketing.