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I think chats help with those shopping at work that can't talk, quick questions from people that don't want to risk caller ID and those Joe mentioned.

I don't know about the provider you are using, but my CarChat24 lets me set the number of seconds a visitor needs to be on the site before the pop up engages them (I think you can do number of clicks too but not 100%) and the forward intervals if desired as well as set different rules and displays depending on the source of the entry to the site. They have a fully managed chat, a hybrid and a free version if you just want to get into the back end to look around.

I haven't really worked with any other providers beyond the AT/cars integration with Contact at once.