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ben - great question.what Kelly said. in many cases, the proactive invite (popup) can be programmed. but DON'T GET RID OF IT. we test everything, and typically, 80% of the chats come from the popup, and you want it on page 1. as for the $8k car search, I can relate. I was the internet guy for a bmw store with few cars in the 4-digit range. I had friends in the business around town who I knew would treat people well where I would refer the buyer - even buy here / pay here places some people need. in some cases I got a small referral and others I didn't, but I stayed in touch with the shopper because eventually they could afford more or would send their friends to me.
ben - great question.
what Kelly said. in many cases, the proactive invite (popup) can be programmed. but DON'T GET RID OF IT. we test everything, and typically, 80% of the chats come from the popup, and you want it on page 1. as for the $8k car search, I can relate. I was the internet guy for a bmw store with few cars in the 4-digit range. I had friends in the business around town who I knew would treat people well where I would refer the buyer - even buy here / pay here places some people need. in some cases I got a small referral and others I didn't, but I stayed in touch with the shopper because eventually they could afford more or would send their friends to me.
