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Todd,

1. 70% of VDP time is in the images.
2. VDPs have 100's of text bullets and it makes your shoppers eyes bleed (VDP Pollution)

This is the feature list to your CX5. Imagine trying to compare 2-3 CX5s?  

Interior

• 1 LCD Monitor In The Front
• 2 Seatback Storage Pockets
• 3 12V DC Power Outlets
• 40-20-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat
• 8-Way Driver Seat
• Air Filtration
• Bucket Front Seats w/Leatherette Back Material
• Cargo Space Lights
• Carpet Floor Trim
• Cruise Control w/Steering Wheel Controls
• Day-Night Auto-Dimming Rearview Mirror
• Delayed Accessory Power
• Digital Appearance
• Distance Pacing w/Traffic Stop-Go
• Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
• Driver Foot Rest
• Driver Information Centre
• Dual Zone Front Automatic Air Conditioning
• Fade-To-Off Interior Lighting
• Front And Rear Map Lights
• Front Centre Armrest and Rear Centre Armrest w/Storage
• Front Cupholder
• Full Carpet Floor Covering -inc: Carpet Front And Rear Floor Mats
• Full Cloth Headliner
• Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 3 12V DC Power Outlets
• Gauges -inc: Speedometer, Odometer, Tachometer, Trip Odometer and Trip Computer
• Glove Box
• Heated Front Seats -inc: 10-way power driver seat w/power lumbar support and 2-setting drive seat memory, 6-way power front passenger seat and height adjustable head restraints
• Heated Leather Steering Wheel
• HVAC -inc: Underseat Ducts and Console Ducts
• Immobilizer
• Instrument Panel Bin, Driver / Passenger And Rear Door Bins
• Integrated Roof Antenna
• Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert and Metal-Look Interior Accents
• Leather Gear Shifter Material
• Leatherette Door Trim Insert
• Manual Adjustable Rear Head Restraints
• Manual Tilt/Telescoping Steering Column
• Outside Temp Gauge
• Passenger Seat
• Power 1st Row Windows w/Driver 1-Touch Up/Down
• Power Door Locks w/Autolock Feature
• Power Rear Windows and Fixed 3rd Row Windows
• Proximity Key For Doors And Push Button Start
• Radio w/Seek-Scan, Clock, Speed Compensated Volume Control and Radio Data System
• Radio: AM/FM/HD Audio System w/6 Speakers -inc: 10.25 full colour centre display w/Mazda Connect Infotainment system, HMI commander switch, wired Apple CarPlay and Android Auto, 2-USB ports, steering wheel mounted Bluetooth and audio controls, Bluetooth w/audio profile, cylinder deactivation display, navigation-ready (requires navigation SD card accessory), SMS text message functionality
• Rear Cupholder
• Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
• Remote Releases -Inc: Power Cargo Access and Mechanical Fuel
• Smart Device Remote Engine Start
• Trip Computer
• Trunk/Hatch Auto-Latch
  Exterior
• Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto-Leveling Auto High-Beam Headlamps w/Delay-Off
• Black Bodyside Cladding and Black Wheel Well Trim
• Black Grille
• Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator
• Body-Coloured Door Handles
• Body-Coloured Front Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert
• Body-Coloured Rear Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert
• Chrome Side Windows Trim
• Clearcoat Paint
• Compact Spare Tire Mounted Inside Under Cargo
• Deep Tinted Glass
• Express Open Sliding And Tilting Glass 1st Row Sunroof w/Sunshade
• Fixed Rear Window w/Fixed Interval Wiper and Defroster
• Front License Plate Bracket
• Fully Galvanized Steel Panels
• Headlights-Automatic Highbeams
• LED Brakelights
• Lip Spoiler
• Perimeter/Approach Lights
• Power Liftgate Rear Cargo Access
• Rain Detecting Variable Intermittent Wipers w/Heated Wiper Park
• Steel Spare Wheel
• Tailgate/Rear Door Lock Included w/Power Door Locks
• Tires: 225/55R19 All-Season
• Wheels: 19 Alloy Black Metallic
• ABS And Driveline Traction Control
• Advanced Blind Spot Monitoring (ABSM) Blind Spot
• Airbag Occupancy Sensor
• Back-Up Camera
• Collision Mitigation-Front
• Curtain 1st And 2nd Row Airbags
• Dual Stage Driver And Passenger Front Airbags
• Dual Stage Driver And Passenger Seat-Mounted Side Airbags
• Electronic Stability Control (ESC)
• Emergency Sos
• Lane-Keep Assist System (LAS) Lane Departure Warning
• Lane-Keep Assist System (LAS) Lane Keeping Assist
• Low Tire Pressure Warning
• Outboard Front Lap And Shoulder Safety Belts -inc: Rear Centre 3 Point, Height Adjusters and Pretensioners
• Rear Child Safety Locks
• Side Impact Beams
• Smart City Brake Support (SCBS) and Rear Cross Traffic Alert (RCTA)
• SPECS
• 100 Amp Alternator
• 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
• 4.624 Axle Ratio
• 58 L Fuel Tank
• Automatic Full-Time All-Wheel
• Battery w/Run Down Protection
• Brake Actuated Limited Slip Differential
• Electric Power-Assist Speed-Sensing Steering
• Engine Auto Stop-Start Feature
• Engine: 2.5L SKYACTIV-G DOHC 16-Valve I4 -inc: cylinder deactivation
• Front And Rear Anti-Roll Bars
• Gas-Pressurized Shock Absorbers
• GVWR: TBD
• Multi-Link Rear Suspension w/Coil Springs
• Permanent Locking Hubs
• Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher
• Strut Front Suspension w/Coil Springs
• Transmission w/Oil Cooler
• Transmission: 6-Speed SKYACTIV Automatic -inc: manual shift mode and mi-drive (sport/off-road modes)

DESIGN CHALLENGE:

Your shopper never owned a Mazda, they want to compare it to the features of this CX5 to the car they own now, your average time on site is 2-4 mins, you've got 60 secs to review that bullet list.

VDP POLLUTION.