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ARE YOUR ADS OEM COMPLIANT?

I fed AI the Chevy Ad standards pdf, then I asked it if our ad was compliant... ouch.


Several compliance issues with this dealer ad:

Typography & Fonts:

  • Not using required Chevy Sans typeface
  • Incorrect font styling for price point and lease terms
  • Non-compliant number formatting

Colors:

  • Red background isn't in approved Chevrolet color palette
  • Should use Deep Gray (#393839) or approved vehicle-related colors

Branding:

  • Dealer logo not following co-branding lockup guidelines
  • Missing required Together let's drive™ tagline
  • Missing proper EV brandmark treatment

Layout:

  • No rhombus element where appropriate
  • Improper spacing around dealer branding
  • Disclaimer text not in correct Chevy Sans Narrow font

Recommendations:

  1. Switch to Chevy Sans font family
  2. Use approved color palette matching vehicle color
  3. Implement proper EV branding lockup
  4. Add rhombus element with correct 63° angle
  5. Reformat dealer logo according to co-branding guidelines
  6. Use proper typography hierarchy for offer details
  7. Follow standard disclaimer formatting