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I dunno.... I gotta say... (In no way a direct comment on either of the products or services mentioned above -- which I have not researched)The enthusiasm around "new" analytics reminds me of the 7-year cicada cycle -- every few years, we all get excited about our newfound potential to effectively predict the future. We putz around for a while, realize there's really not anything very actionable, maybe keep it around for a while, and place it at the top of the list to jettison as soon as the boss says "tighten the belt."Not that trying to predict consumer behavior isn't an age-old effort -- like alchemy (with similar results). Perhaps someone here will break the cycle? That'd be cool
I dunno.... I gotta say... (In no way a direct comment on either of the products or services mentioned above -- which I have not researched)
The enthusiasm around "new" analytics reminds me of the 7-year cicada cycle -- every few years, we all get excited about our newfound potential to effectively predict the future. We putz around for a while, realize there's really not anything very actionable, maybe keep it around for a while, and place it at the top of the list to jettison as soon as the boss says "tighten the belt."
Not that trying to predict consumer behavior isn't an age-old effort -- like alchemy (with similar results). Perhaps someone here will break the cycle? That'd be cool
