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Thanks, [USER=4779]@georgenenni[/USER] for the tag. This is a very interesting topic as in my previous life a long time ago I work at Cars.com (through Gannett) and the Cost Per VDP was a KPI we pushed and was a great strategy to move away from a "lead" conversation. At Edmunds, you will see less VDPs but our VDPs are currently designed to achieve a lead form with the "Reveal Price" option. Our goal is to prove our value with hard conversions and then the Cost Per VDP and Engagement are all additional value. We are always testing, and trying to find the right balance.Truly impressed with [USER=4695]@reverson[/USER] and his team with how detailed they are looking at digital marketing. I think these metrics are important to gauge the value which always depends of course on how much your spend is with any vendor.
Thanks, [USER=4779]@georgenenni[/USER] for the tag. This is a very interesting topic as in my previous life a long time ago I work at Cars.com (through Gannett) and the Cost Per VDP was a KPI we pushed and was a great strategy to move away from a "lead" conversation. At Edmunds, you will see less VDPs but our VDPs are currently designed to achieve a lead form with the "Reveal Price" option. Our goal is to prove our value with hard conversions and then the Cost Per VDP and Engagement are all additional value. We are always testing, and trying to find the right balance.
Truly impressed with [USER=4695]@reverson[/USER] and his team with how detailed they are looking at digital marketing. I think these metrics are important to gauge the value which always depends of course on how much your spend is with any vendor.
