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Good points [USER=764]@ed.brooks[/USER] , though one point on your "...5% click rate, a 4% click rate, and 2.5% click rate...", that would be assuming every vehicle on the SRP belong to that dealer. Since SRPs are made up of varying dealers, I'm not sure the number of vehicle per page matters as much. I agree that VDP is one of the money metrics, but you gotta get that shopper to choose you first.