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Really good information guys! Def. going to have our Digital Marketing Team put together reports like this for our group moving forward.I have a bunch of small to mid-sized stores so we can't afford to have AutoTrader, Cars.com, CarGurus, and CARFAX. If you can't afford to have all these TPCs what are you deciding factors on deciding which one(s) to cut? Sounds like $/VDP would be one of those factors. What else?
Really good information guys! Def. going to have our Digital Marketing Team put together reports like this for our group moving forward.
I have a bunch of small to mid-sized stores so we can't afford to have AutoTrader, Cars.com, CarGurus, and CARFAX. If you can't afford to have all these TPCs what are you deciding factors on deciding which one(s) to cut? Sounds like $/VDP would be one of those factors. What else?
