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I kinda still stand by the video above from 2018 that cost per vdp is a reflection of your stocking, merchandising within each provider. When you compare across I think it tells you how good of a deal you have with each of them as a baseline. I think you also have make sure it's apples to apples in what you are calling cost. Since many have bundles with other products that don't generate VDPs.


If you ultimately want to reduce the overall cost per vdp then that's going to take some effective deal making. Sounds to me like you actually need to know if you have good deals, not how to measure value, as you have too many ways to do that.