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Hey Dan, we still tracking VDPs for 3rd parties, with a benchmark of <50 cents cost per VDP. Our benchmark for 3rd party cost per lead leads (forms, calls, messages from third party site) is <$50.00 Post pandemic, not all 3rd parties recovered, some lost 20-30% of their traffic it would seem, requiring dealers to cancel for 6 months, then come back in at a lower rate. Here is a link to a sample of our reporting:Analytics Express from Generations Digital
Hey Dan, we still tracking VDPs for 3rd parties, with a benchmark of <50 cents cost per VDP. Our benchmark for 3rd party cost per lead leads (forms, calls, messages from third party site) is <$50.00 Post pandemic, not all 3rd parties recovered, some lost 20-30% of their traffic it would seem, requiring dealers to cancel for 6 months, then come back in at a lower rate. Here is a link to a sample of our reporting:
Analytics Express from Generations Digital
