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Jeff sorry if you think I am saying to be a dick. I am simply saying that if you incentivise and then hold accountable by tying those incintives to clean data that will work. If you set unrealistic expectations like 100% emails on every customer they yes you are going to get dirty data I don't care how you incentivise. Also you are correct that leadership, training and buy in are the most important part of any program so I quess I thought that was implied. What you do not want is people feeling like there is nothing it for them to do a task. Training, buy in, and compensation (in the case of commisioned employees) can help ensure success whether collecting emails or any other task that may not have obvious value to all.
Jeff sorry if you think I am saying to be a dick. I am simply saying that if you incentivise and then hold accountable by tying those incintives to clean data that will work. If you set unrealistic expectations like 100% emails on every customer they yes you are going to get dirty data I don't care how you incentivise.
Also you are correct that leadership, training and buy in are the most important part of any program so I quess I thought that was implied. What you do not want is people feeling like there is nothing it for them to do a task. Training, buy in, and compensation (in the case of commisioned employees) can help ensure success whether collecting emails or any other task that may not have obvious value to all.