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This is easy. As its been said, service advisors see the most customers. Put a letter on the service counter for the customer to see.   Heres ours:  "TO OUR VALUED CUSTOMERS: In order  to better serve our customers, and to better the environment, Rice Toyota is cutting down on the amount of paper we consume. Our first step towards this movement is to automate our Service Reminders.  Please present your email address to a member of our staff, to help Rice Toyota go green!"   I think we have around 50% of our customers email addresses now.  -DR