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Alright - searched and haven't seen this one out there recently and it's constantly a hot topic over here at DealerFire and with our dealers. 

 

Does your dealership combine the inventory from other dealers in your group on the individual dealer rooftop websites?  

 

• If yes, what are the rules you landed on applying to this inventory?
• If yes, how are you calling out vehicle location to avoid confusion on consumer end? (so that they don't drive an hour out of their way to see a vehicle that's physically not located there..)
• If yes,  How are you routing leads for vehicles that are not "yours"?
• If no, why did you decide on this direction and is there display schema that would change your mind to combine?

FYI we are pro combine of used vehicle inventory and have done so with about a dozen different rules attached.  Ordering by Make/By Location/By Make Then Location/ By Price/All Mixed Up/Where to Route Leads/ Establishing Visitor Location and working it backwards.. etc etc

 

Curious to hear everyones take on this topic.

 

All the best - Eric