Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
@Eric I like the combo model and have a number of clients that do that with their inventory as well as specialized listing sites that we create as microsites. The larger inventory pool gives dealers better tools to fight against lead collectors. Also, in larger dealer groups, there are always sites that rank better than others do to search volume. Combining inventory can give some of the lower volume dealers in the group some extra search authority. In fact, if you take this to an extreme, the search visibility of sites like AutoTrader and Cars.com in the begining dominated search results due to the massive amounts of "matches" they had in their database. The rules are easy to set in that the leads go to the dealer where the car is located, with some parameters on the proximity of the dealers in the group. One 20+ rooftop franchise we know has a central site in Denver and then another one in Maine because that's where most stores are clustered. The new Automotive Advertising Network that I designed takes the "roll-up" concept to new levels by creating national, regional and local roll-ups while protecting the dealer's car detail page. AAN listing pages do not display competitors cars or ads. In the AAN, member dealers benefit from the combined inventory but when a consumer lands on their car listing page, there are no distractions. So, it is a dealer centric design.
@Eric
I like the combo model and have a number of clients that do that with their inventory as well as specialized listing sites that we create as microsites. The larger inventory pool gives dealers better tools to fight against lead collectors. Also, in larger dealer groups, there are always sites that rank better than others do to search volume.
Combining inventory can give some of the lower volume dealers in the group some extra search authority. In fact, if you take this to an extreme, the search visibility of sites like AutoTrader and Cars.com in the begining dominated search results due to the massive amounts of "matches" they had in their database.
The rules are easy to set in that the leads go to the dealer where the car is located, with some parameters on the proximity of the dealers in the group. One 20+ rooftop franchise we know has a central site in Denver and then another one in Maine because that's where most stores are clustered.
The new Automotive Advertising Network that I designed takes the "roll-up" concept to new levels by creating national, regional and local roll-ups while protecting the dealer's car detail page. AAN listing pages do not display competitors cars or ads. In the AAN, member dealers benefit from the combined inventory but when a consumer lands on their car listing page, there are no distractions. So, it is a dealer centric design.
