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We have combined dealers inventories for quite some time.  We give them the option to send leads to the location of the vehicle or to the store where the inventory is posted. We have some dealers who only show the stores name while other only show a phone number to the individual store.  All in all, I think every dealer has their own process to manage this but like Joe said, the SEO and customer experience really makes since in combining multiple rooftops if you have a good process in place on how to handle these customers.