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Wow (though I'm not surprised). The amount of waste and fraud in Automotive SEM (especially with nearly all companies that like to bundle lots of marketing into one giant budget) is astonishing. (The more they can bundle into one budget, the less accountability there is.)It got to be so bad for the dealers who were asking me to look at this, that I felt compelled to do a live training video that explains how this and SEO fraud and waste are routinely happening and (in a non-technical way) how dealers can spot it and stop it. (The average dealer I see is wasting about $50,000 a year just on bad/mismanaged/fraudulent PPC.)You may want to have your GM take 73 minutes to watch that video webcast I coincidentally recorded just last week (it's free and un-sponsored): [MEDIA=youtube]2w3CGaKakM8[/MEDIA]
Wow (though I'm not surprised). The amount of waste and fraud in Automotive SEM (especially with nearly all companies that like to bundle lots of marketing into one giant budget) is astonishing. (The more they can bundle into one budget, the less accountability there is.)
It got to be so bad for the dealers who were asking me to look at this, that I felt compelled to do a live training video that explains how this and SEO fraud and waste are routinely happening and (in a non-technical way) how dealers can spot it and stop it. (The average dealer I see is wasting about $50,000 a year just on bad/mismanaged/fraudulent PPC.)
You may want to have your GM take 73 minutes to watch that video webcast I coincidentally recorded just last week (it's free and un-sponsored): [MEDIA=youtube]2w3CGaKakM8[/MEDIA]
