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Gannett currently has a partnership with ReachLocal and all of their PPC campaigns are managed by their team. They employ proxy sites, which is a mirrored version of your site, autodealer.co,  so they can control consumers and monitor leads from your consumers. We recently took on a new client that was working with Gannett. We asked them to do one simple task, connect Adwords to Analytics.  They replied with a three paragraph email explaining how as a Google Preferred Partner their technology was proprietary and their tracking system, "ReachEdge,  was better given that there is often a discrepancy in the way AdWords and Analytics present data."


Ask them if they'll connect Adwords to Analytics? I'm sure you'll get the same line of bullshit.


Run...run away...fast.