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Very cool, I'm a full stack dev as well. It is disappointing. There are some big marketing budgets and unfortunately some bad actors take advantage of companies that don't know any better. I will say reporting among vendors has come a long way, though. I think areas where competition is pretty strong (CRM's, website vendors) you don't see as much of this (AFAIK). I think a lot of these problems can be solved by bringing the digital marketing in-house. PPC, SEM, etc isn't rocket science, it's very competitive, and needs constant monitoring. I think having someone fairly well versed in this isn't too hard to find, especially since it's just focused on one vertical. Dealers usually have an internet team fielding leads that I think could manage this quite easily.