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How exactly would one go about doing this? This suggestion seems to be setting vendors up for failure as I don't know of anyway to achieve this and am afraid it will give dealers unrealistic expectations.Sure you can track lead conversions but that's typically 2% to maybe 5% of traffic so it wouldn't really give a dealership an accurate picture.I tend to view Google's store visit conversion as the best metric available but that still doesn't tell us if they bought a car or not. Facebook has far superior attribution in comparison.
How exactly would one go about doing this? This suggestion seems to be setting vendors up for failure as I don't know of anyway to achieve this and am afraid it will give dealers unrealistic expectations.
Sure you can track lead conversions but that's typically 2% to maybe 5% of traffic so it wouldn't really give a dealership an accurate picture.
I tend to view Google's store visit conversion as the best metric available but that still doesn't tell us if they bought a car or not. Facebook has far superior attribution in comparison.
