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My only fear is that dealers will read that portion of the article and then demand that their vendors or in-house team tell them exactly how many cars they sold last month from SEM. I know if my General Managers read this, that is what they would expect from me.

But as you've alluded to, that isn't completely possible as we can only track leads and calls which leaves a lot of people who probably bought cars out of the equation. I was mainly curious if perhaps I was missing something that would allow me to tell my dealership exactly how many cars we sold from SEM because after all, isn't that what we all want? I know there are some attribution tools like Clarivoy that can help us get closer to answering this.

I know with a blog post it's tough to keep the balance between too much information and over-simplification. I just felt that bullet-point in particular was a little too over simplified for the average dealer manager and they would instantly misinterpret your meaning. Love the message of the blog post though and definitely agree that a good majority of SEM vendors are doing a crappy job for dealers.