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"Last Click" certainly isn't 'THE' answer and I could argue (and have) that it can absolutely lead you astray. I'm a huge fan of Clarivoy and with that said, if you don't have any budget for analytics tools (and they aren't expensive), at least set up Google Analytics for Assisted Conversions and Multi-Channel Funnels. Brian Pasch has a great post on LinkedIn on how to do this --Last Click Attribution Lies About The Value of Third-Party Auto ClassifiedsEven this Assisted Conversion process is limited to folks who eventually contact you by lead forms, phone calls, chat, or text messages and, as you know, most folks just walk onto the lot after doing tons of research and not contacting the dealership at all.
"Last Click" certainly isn't 'THE' answer and I could argue (and have) that it can absolutely lead you astray. I'm a huge fan of Clarivoy and with that said, if you don't have any budget for analytics tools (and they aren't expensive), at least set up Google Analytics for Assisted Conversions and Multi-Channel Funnels. Brian Pasch has a great post on LinkedIn on how to do this --
Last Click Attribution Lies About The Value of Third-Party Auto Classifieds
Even this Assisted Conversion process is limited to folks who eventually contact you by lead forms, phone calls, chat, or text messages and, as you know, most folks just walk onto the lot after doing tons of research and not contacting the dealership at all.
