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The best first response lead tool and communication platform I have come across is Quotible  Start-Up founded by the GM of a top performing west coast Ford dealer who wanted to increase his delivery rates and differentiate from the competition ... Quotible sends beautifully designed, mobile responsive and interactive quotes via SMS, CRM and Quotible's own server achieving an 88%-92% delivery rate which is unheard of!  I cannot say enough about this platform and the guys that built it.