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I am less concerned about it's impact into rank and more into how bloated and unusable these sites have become. In Bill's case and thousands of dealership website across the country years of bad habits have left sites in a pretty bleak state. It's also a game of hot potato between the dealer, the website provider and the 3rd party code. Who's actually owning this and solving it? Sure some dealerships have a person on their team that wants to bring this to resolution but this is not exactly on anyone's radar. It also impacts the majority of dollars spent as most customers will funnel through the site.

So maybe it impacts rank 5% but it impacts how the user feels about the site experience 100%. Dealership website are looking like local news sites and loading about as efficiently.

I wonder who's worse local news or dealerships and how are local news org doing these days financially?