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This is what I want to get to. I agree that sites are built way too much around leads. I am honestly not as consumed with leads as most dealers are. I just want the site to be user-friendly first. I think that if it is the leads will come. I believe it so much that I almost think you could get rid of them completely and people would still contact you if you have the right car, at the right price, and give them the information that they want quickly.