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The key here is consistency with YOUR dealers performance. There are many variables that could prevent this same stat from representing performance for other dealers (more so outside of your dealer group).

Variables could include:

- quality of website usability (mobile too)

- best practices performed with online marketing

- listing sites you participate on (cars.com)

- number and quality of sales team -- this can be a fun correlation

This "consistency" could produce interesting benchmark to track your dealer(s) performance. Again, I would account for all varibles that impact sales. If possible, I would also no my best to track your lead/phone appointments to show rate. This tracking could get a bit complicated but if you keep everything the same (while grabbing your benchmark), you could potentially use the variables to back your way into some supportive reporting and interesting stories.

Wonder what other dealers would track if most varibles were alike?