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Uncle Joe Rule #87: "Dealers are like Snowflakes, no 2 are alike"A few variables that impact sales p/web visitor are:Franchise (i.e. Kia vs Jaguar)Franchise competitiondemographics of your marketplaceyour proximity to your marketplaceyour proximity to an additional marketplaceyour inventory profile --Inventory Count --Inventory ScarcityYour Traditional Ad budget (i.e. stimulus to drive DIRECT traffic)All of these influence the traffic count to your site, then, from this traffic comes lead counts and closing rates.
Uncle Joe Rule #87: "Dealers are like Snowflakes, no 2 are alike"
A few variables that impact sales p/web visitor are:
Franchise (i.e. Kia vs Jaguar)
Franchise competition
demographics of your marketplace
your proximity to your marketplace
your proximity to an additional marketplace
your inventory profile
--Inventory Count
--Inventory Scarcity
Your Traditional Ad budget (i.e. stimulus to drive DIRECT traffic)
All of these influence the traffic count to your site, then, from this traffic comes lead counts and closing rates.
