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If I were a betting man (and I am) I would say those numbers have moved over the last 5 years. I have seen significant increases in website traffic, without the same kind of growth in sales, over the last 4 years. All that means is the laggard shoppers (the ones who were still reading the newspaper last week) have finally adopted online car researching. Dealers are still selling cars to the same people, but they're just hitting the website before driving in or raising a hand with a lead/phone call.I bet we see numbers much lower than 6 sales per every 1,000 visits. See you in your office in a few minutes Joe - I know how to test this
If I were a betting man (and I am) I would say those numbers have moved over the last 5 years. I have seen significant increases in website traffic, without the same kind of growth in sales, over the last 4 years. All that means is the laggard shoppers (the ones who were still reading the newspaper last week) have finally adopted online car researching. Dealers are still selling cars to the same people, but they're just hitting the website before driving in or raising a hand with a lead/phone call.
I bet we see numbers much lower than 6 sales per every 1,000 visits.
See you in your office in a few minutes Joe - I know how to test this
