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Cars are different in the sense that people don't buy them online. However, you are still attracting perspective buyers to your website with the intent of a transaction.As for the correlation, you don't need much data to prove that there is a positive correlation been traffic and sales. The journey to the sale has tons of variables, which makes a percent of traffic in relation to sales a tough metric, but visiting a dealers website is definitely a part of a lot of sales.As for the original question, I've always used Joe's numbers as a guide, and will quote him as Joe from Dealer Refresh. My top performers are typically in the .75-2% range.
Cars are different in the sense that people don't buy them online. However, you are still attracting perspective buyers to your website with the intent of a transaction.
As for the correlation, you don't need much data to prove that there is a positive correlation been traffic and sales. The journey to the sale has tons of variables, which makes a percent of traffic in relation to sales a tough metric, but visiting a dealers website is definitely a part of a lot of sales.
As for the original question, I've always used Joe's numbers as a guide, and will quote him as Joe from Dealer Refresh. My top performers are typically in the .75-2% range.
