Robert, I totally agree with Jerry's conclusion. Site traffic doesn't DRIVE sales, but, there's a correlation where if site volume goes down or up, your sales will also.
But, consider it's a loose correlation. Meaning....
If your website traffic dropped 50%, would your sales drop 50%?
No.
You've got a great referral biz and a local presence that will always be the foundation of your biz.
If your website traffic gained 50%, would your sales rise 50%?
No.
This happened to me* everything went up and and sales were up slightly. Which lead me to discover:
Marketing makes the phone ring.
Sales managers make the cash register ring
Summary: If you're paid on total sales and you want to track how efficient your game plan is doing (MoM, YoY), you can use this metric to get a real high level look at your performance.
HTH
Joe
*Site traffic up 35%, TOS up 40%, # of pages viewed up 30%, phone ups by 300%, leads by 500% [link to post],
