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Joe's quote nails it as far as every market is a bit different. I have never tracked the "sales per 1000" before but thought I would see what it looked like for 2 of our same brand stores. The chart below shows the monthly breakdown and year to date totals. You can see by the notes the store on the left is in a much smaller market, not as much same brand competition nearby compared to our other store here in Richmond. These two stores are about 3 hours away from each other. The monthly "sales per 1000" is all over the board. But, what I do see validates that the "sales funnel" is alive and well. I have highlighted a couple of rows where the website traffic was a lot higher 60 days prior to a month where the "sales per 1000" number shot up significantly. If that trend holds true, both of these stores are going to have a bang up September! Thoughts?


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