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If you believe that your web site is "your front door to your store", then this exploration of "traffic & it's relation to sales" is of interest to you.

If Bill's competitors are avg'ing around 1%, then all of Bill's "invisible" efforts, produce a far high yield than his competitors (Bill = 1.79%) 

These number internally are awesome.  This high level number scores the effort of the entire sales and marketing crew.  Look at your numbers Month over Month or YoY.  Marketing can be rocking it, and the inventory can be AFU and the score falls.  If the incentives rock, the scores improve.  If you get a big ass storm, you can lose a week and your numbers tank.  If the sales team is poorly managed and you keep dishing out more ups, the score maynot budge (fat and happy reps are hard to motivate

p.s. IMO, I can't come up with a solid way to compare these scores across roofs.  There are too many variables.

Uncle Joe Rule #121: "Dealers are like snowflakes, no 2 are the same."