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What I'm getting at is how do we know that your "1 million page views" influenced more sales rather than the market being strong at those times and therefore more people were searching for cars as a whole and you sold more cars.The reason I am asking is my website traffic, page views, VDP views, email leads, etc. are all up significantly YOY and continuing to trend up. That said, our sales, while they are up YOY, they are not up anywhere near as much as our website traffic. So...I'm getting a TON more traffic to my site but only a slight increase in sales. Which has me wondering, what is the value of traffic to the site?I get more web traffic in June then I do in January and I sell more cars in June than January, but that doesn't mean that web traffic causes sales obviously (again, I think lot traffic would probably be a better metric to use instead of sales). So, again, other than bragging about how much site traffic you can bring to a site, how can you demonstrate the value of this traffic?
What I'm getting at is how do we know that your "1 million page views" influenced more sales rather than the market being strong at those times and therefore more people were searching for cars as a whole and you sold more cars.
The reason I am asking is my website traffic, page views, VDP views, email leads, etc. are all up significantly YOY and continuing to trend up. That said, our sales, while they are up YOY, they are not up anywhere near as much as our website traffic. So...I'm getting a TON more traffic to my site but only a slight increase in sales. Which has me wondering, what is the value of traffic to the site?
I get more web traffic in June then I do in January and I sell more cars in June than January, but that doesn't mean that web traffic causes sales obviously (again, I think lot traffic would probably be a better metric to use instead of sales). So, again, other than bragging about how much site traffic you can bring to a site, how can you demonstrate the value of this traffic?
