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When you say Traffic are we talking sessions, users, or pageviews or all of the above. Sounds like you may have reached critical mass meaning you are running at your peaks in terms of internet closing, website lead provisioning, etc. What is your SEO and SEM like? Are you optimized to for more eyeballs or more conversions. Are you advertising way beyond a reasonable distance to drive and do business? These are some questions I would be asking in your situation.