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Dan,


Let me say the almost no one in my memory "get's it" like you do.  I am proud to be considered a mentor.  Your passion for "the kill" has no equal (& you can't teach that shit :)


That being said, your strength is your weakness.  As you mature, your awesome desire to win will be improved as you become wiser.


Getting to your thoughts... Yes, your calcs are right.  IN 2013, that store SOLD 1.5% of all unique visits.  In 2014, that store sold 2% of all visits. 2% is a KILLER NUMBER!!!