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Wow, BIG numbers Stefan! Toyota, 2014 YTD comes in at 3.3% Thats one sale for every 33 visitors.Back of the napkin math, if PPC = $4 p/visit and PPC costs $4, all you need is 33 visits for a sale. $4 * 33 = $132 cost per sale!THIS IS A HIGH LEVEL LOOK ONLY. It's intended to be a "thought starter" for deeper analysis. For example, if your store is big in service, you'll have a lot of visits that never look at cars (reducing your ratio). A sharper analysis would breakout out "visitors exhibiting shopping behavior" vs sales.Gotta run to another meeting!!
Wow, BIG numbers Stefan! Toyota, 2014 YTD comes in at 3.3% Thats one sale for every 33 visitors.
Back of the napkin math, if PPC = $4 p/visit and PPC costs $4, all you need is 33 visits for a sale. $4 * 33 = $132 cost per sale!
THIS IS A HIGH LEVEL LOOK ONLY. It's intended to be a "thought starter" for deeper analysis. For example, if your store is big in service, you'll have a lot of visits that never look at cars (reducing your ratio). A sharper analysis would breakout out "visitors exhibiting shopping behavior" vs sales.
Gotta run to another meeting!!
