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In 2010 and 2011 the recession lessons were still on the tip of our brains. We learned how to service and retail with half the staff in 2008 and 2009. We had reduced advertising budgets and learned that PPC (also known as SEM) marketing was a strong advertising channel. We also re-learned that sales agents were still not ready to handle internet leads. But we did finally learn that most customers were online shoppers.What I learned from that recession are things that have and will shape my perspective for the rest of my life. One painful truth has stuck with me though: even when change is obviously better, the old ways are just easier.The recession obviously did not last long enough for the efficiency changes to become habit. We got a bail-out to return to doing business the same old same old. We are faced with new learnings today. We were forced into newfound efficiencies that are so impactful to the bottom line some new car dealers are seeing sales profits they've never seen before! It is so obvious that when each salesperson moves 30+ cars a month we have a winning formula! Duh of frikin duhs! I'm with you [USER=9599]@Chris Vitale[/USER], I don't believe we will learn enough from this short lapse in business as usual. By 2022 dealerships will staff sales departments with enough salespeople to sell 8 cars a month and have enough desk monkeys to cover that. They'll still be short F&I people as that job burns people out and pays too well to have enough on staff to keep customer wait times down. We'll be right back to the same old same old.
In 2010 and 2011 the recession lessons were still on the tip of our brains. We learned how to service and retail with half the staff in 2008 and 2009. We had reduced advertising budgets and learned that PPC (also known as SEM) marketing was a strong advertising channel. We also re-learned that sales agents were still not ready to handle internet leads. But we did finally learn that most customers were online shoppers.
What I learned from that recession are things that have and will shape my perspective for the rest of my life. One painful truth has stuck with me though: even when change is obviously better, the old ways are just easier.
The recession obviously did not last long enough for the efficiency changes to become habit. We got a bail-out to return to doing business the same old same old.
We are faced with new learnings today. We were forced into newfound efficiencies that are so impactful to the bottom line some new car dealers are seeing sales profits they've never seen before! It is so obvious that when each salesperson moves 30+ cars a month we have a winning formula! Duh of frikin duhs!
I'm with you [USER=9599]@Chris Vitale[/USER], I don't believe we will learn enough from this short lapse in business as usual. By 2022 dealerships will staff sales departments with enough salespeople to sell 8 cars a month and have enough desk monkeys to cover that. They'll still be short F&I people as that job burns people out and pays too well to have enough on staff to keep customer wait times down. We'll be right back to the same old same old.
