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I'm not sure... could this be the end of "Just get 'em in?" That'd be a pretty big change.I never thought Digital Retailing was a technology (I was delivering cars to homes & businesses in the 90's). DR has always been an attitude... a culture.Forget about the dealers... think about the consumer. Consumers have been 95% complicit in Just Get 'em In; dealers could get away with Just Get 'em In because they could... the consumers would ultimately come in.What if consumers won't do that anymore? For the first time ever, I just called a health care facility to ask if I could get what I need without being there in-person. I imagine there are and very well will continue to be a lot of those kinds of calls in all kinds of verticals.It's the consumer who holds the cards...
I'm not sure... could this be the end of "Just get 'em in?" That'd be a pretty big change.
I never thought Digital Retailing was a technology (I was delivering cars to homes & businesses in the 90's). DR has always been an attitude... a culture.
Forget about the dealers... think about the consumer. Consumers have been 95% complicit in Just Get 'em In; dealers could get away with Just Get 'em In because they could... the consumers would ultimately come in.
What if consumers won't do that anymore? For the first time ever, I just called a health care facility to ask if I could get what I need without being there in-person. I imagine there are and very well will continue to be a lot of those kinds of calls in all kinds of verticals.
It's the consumer who holds the cards...
