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Don't take this the wrong way Blake, but if we know a large percentage of our business comes from the Internet why wouldn't you hire salespeople that are capable of handling the different types of shoppers that visit your store. Imagine a baseball team that only drafted good hitters, but they sucked at all other aspects of the game. Our business is no different. You problem is one or more of these issues.1. You've hired the wrong people! Read this: How To Hire Great Car Dealer Salespeople »2. Your salespeople were not provided with proper training.3. Your dealership has not setup a proper structure/procedure for handling leads.4. Your staff is not being held accountable.These are all things that can be fixed. Building a BDC is basically a crutch for a dealership that can't get their sales staff to do the job they should be doing in the first place. And that last statement is generally due to weak leadership. Irks the hell out of me when I hear a manager say, "I can't get my salespeople to do that." #notaleader Building a BDC is no guarantee that you're going to fix the issue.Good luck!
Don't take this the wrong way Blake, but if we know a large percentage of our business comes from the Internet why wouldn't you hire salespeople that are capable of handling the different types of shoppers that visit your store. Imagine a baseball team that only drafted good hitters, but they sucked at all other aspects of the game. Our business is no different. You problem is one or more of these issues.
1. You've hired the wrong people! Read this: How To Hire Great Car Dealer Salespeople »
2. Your salespeople were not provided with proper training.
3. Your dealership has not setup a proper structure/procedure for handling leads.
4. Your staff is not being held accountable.
These are all things that can be fixed. Building a BDC is basically a crutch for a dealership that can't get their sales staff to do the job they should be doing in the first place. And that last statement is generally due to weak leadership. Irks the hell out of me when I hear a manager say, "I can't get my salespeople to do that." #notaleader Building a BDC is no guarantee that you're going to fix the issue.
Good luck!
