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One that always worked like a charm was paying attention to the wholesale buy list to find a car that you've sold quite a few of in the past. Then going after the owners in the database who have that car with a very targeted email or BDC campaign. The real trick is targeting the campaign on the right car to a very specific and small set of customers in your database. Just to give you an idea of how small: the largest number I ever did was 37 customers.In the end, 1 hour of work saves you money in the lanes and nets you new sales + quality trades.
One that always worked like a charm was paying attention to the wholesale buy list to find a car that you've sold quite a few of in the past. Then going after the owners in the database who have that car with a very targeted email or BDC campaign. The real trick is targeting the campaign on the right car to a very specific and small set of customers in your database. Just to give you an idea of how small: the largest number I ever did was 37 customers.
In the end, 1 hour of work saves you money in the lanes and nets you new sales + quality trades.
