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[USER=88]@Chris[/USER]   The AI engine does go above and beyond basic triggers.  We've seen the template driven triggers coming from other systems that aren't responsive to what is and isn't working.  The system actually reads the sentiment and entities in an incoming message to determine the best way to respond to a customer.  Watching how the customer responds in a positive or negative way, the generated responses will change over time at any given dealership as the machine continues to learn the best way to engage with their customers.  The big difference here is machine is the one figuring out what works and what doesn't work by itself.  Language can change from formal to casual or vice versa.  The weather, the season, the vehicle, the region, the time of day - everything is in play here to figure out the best way to talk to each customer.  With us it isn't just a simple decision tree to find a template to send.   We're still just scratching the surface of true AI, but there is definitely some true machine learning here!