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With digital strategy, you can use the email to target through Facebook. There are great successes in targeting the social platforms for where that customer is, and other customers with similar interests/demographics/etc.


I don't know what CRM you are using, but it often a problem when sending bulk emails. No matter who the CRM, you should always be diligent in segmenting and targeting your customers, if the CRM provider isn't blocked, your dealership domain can be. Blasting frequently and without a tailored message can also lead to high opt-out rates, which hurts as bad as being blacklisted. Good luck!