Kyle, you did a fine job with your post.
The thing is - there are not a lot of dealer using Dataium for their analytics. I would venture to say most dealer that have the code on their websites (OEM / Agency mandated) are not even aware of it.
I too had been using the VKC tool with little success. Not always sure if what I'm looking at is accurate.
Not sure if you had seen this announcement - looks as if they are doing away with VKC tool and bringing it all together in a web based dashboard.
Dataium Launches New Online
Shopper Behavior and Analysis Platform
Nashville, TN —03/31/2012— Dataium, the largest aggregator of online automotive shopper behavior today announced the significant upgrade of its business intelligence and data reporting application VisiCogn® INSITE. The award-winning desktop application, first launched in 2010, has been re-designed and incorporated into the VisiCogn® Knowledge Center platform and will be available starting April 2, 2012.
As a direct result of customer feedback, the re-designed INSITE improves overall performance and usability for auto dealers. The most notable changes include an extended data timeframe in the standard edition, and the ability to access the dashboard via any Internet-enabled mobile device.
In addition, INSITE has been enhanced to feature exciting new reporting modules for individual dealers and dealer groups that provide:
[*=left] Standard website performance metrics benchmarked against local market and national performance indicators
[*=left] Car buyer preferences on inventory and product selections
[*=left] Enhanced auto shopper profiles aggregated from auto shopping activity across Dataium's network of automotive websites including dealership, manufacturer and automotive portals
[*=left] In-depth SEO and SEM analysis showing not only the keywords that drive the most traffic, but those that drive the highest conversions
[*=left] Lead attribution modeling
“Our goal has always been to create tools and solutions that revolutionize and improve the way dealers do business,” stated Jason Ezell, Co-founder and President of Dataium. He added, “we strive to provide dealers with better metrics to improve the decision making process which will produce better results and the enhanced VisiCogn® INSITE does exactly that."
More information about VisiCogn® INSITE is available at www.visicogn.com/insite or by calling 877-896-DATA (3282).
