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Certainly not defending the person who wrote the rant, but what I took away was "change fatigue."  My gut says that this person and probably the people with whom she/he normally interacts don't know which end is up; over the last 5 years at DDTrox there has been a constantly-spinning revolving door of strategies driven by short-timers.  As soon as one thinks he/she is getting a handle on the new people and process, here comes another.  5 years of that would have Mother Theresa F-bombing orphans...  I shudder to consider the mindset at more entry-level positions.


As far as the account structure itself, my very limited understanding is that it's loosely based on the V-Auto model; arguably the best in the business.    Of course, what makes V-Auto so special is the talent on the end of the line.  While I'm certain that the new model will not include routine 6-figure paychecks for account reps (or DS's or DSC's... or whatever), the rant did mention more money.  Unless I'm mistaken (and I could be), VIN is now supported by the model being rolled-out as well, so VIN clients theoretically already have a taste of this model.  Talent can make-up for an awful lot... I guess we'll see.