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Is the reality that on scale dealers want a very simple program and often a single point to manage? Do they care enough to sign a long term agreement, or pay more for someone that is handling less accounts?There isn't as much margin as you might think after the intermediary agencies, OEM, and technology companies take their fees. And, conversely, how many great digital folks do you know that want to work the 12+ hour, 6 day work weeks that dealers do (and often demand)?I'm a huge advocate of dealer groups doing innovative things like digital retailing or test drives online to drive incremental results while most around them do the digital shuffle with "scalable" solutions. But also think that perhaps the issue isn't quite as simple as you imagine.
Is the reality that on scale dealers want a very simple program and often a single point to manage? Do they care enough to sign a long term agreement, or pay more for someone that is handling less accounts?
There isn't as much margin as you might think after the intermediary agencies, OEM, and technology companies take their fees. And, conversely, how many great digital folks do you know that want to work the 12+ hour, 6 day work weeks that dealers do (and often demand)?
I'm a huge advocate of dealer groups doing innovative things like digital retailing or test drives online to drive incremental results while most around them do the digital shuffle with "scalable" solutions. But also think that perhaps the issue isn't quite as simple as you imagine.
